FASHION INDUSTRY : Expectations vs. Reality

 What is FASHION INDUSTRY?

What defines FASHION is essentially in line with the capabilities of the testers who make up it— fashion designers, stores, manufacturer workers, seamstresses, tailors, and embroiderers. The fashion industry is the business of producing clothes. Fashion is one of the basic demands of human beings, but it also incorporates its prejudices from style, individual taste, and ethnic evolution. The fashion industry is unique from other industries for the reason that it is driven by modification. Manner encompasses a variety of smaller and much more niche industries. Often people think of it as only retail/ online stores, design houses and brands, and fashion magazines. Even so, there are other craftspeople and companies in the manufacturing of clothes. Best obviously, there are those that generate and sell fabric and symbols, but there are also rose makers, embroiders, seamstresses/ tailors, and plenty of others. With regards to fashion shows and fashion promotion, there are models, stylists, hair employees, foundation artists, model agents, photography lovers, and a host of various non-fashion businesses the fact all make up a bigger fashion eco-system. Just like a wide range of industries particularly those that are consumer-focused, transformation happens fast and constantly. The buyer may be constantly evolving. Fashion retailing has ceased just large fashion houses, advertisements, and retail stores/ catalogs but advanced first with TV channels the fact that sold many goods including vogue, and then with the Net and online retailing.  


Pushti Muses


How does the FASHION INDUSTRY work? 

Fashion is huge. Big, as in a multi-trillion dollar industry. A web created by countless micro-industries that all strive together to prevent us from being seen walking about in fig leaves. The fashion business not only dresses us all but also creates one-piece marvels for affluent clients like Hollywood megastars, who act as a stimulus for more affordable couture designs. The fashion business is the source of all the designs, material selections, and marketing via models showcasing the garments on Paris, Milan, or New York runways, whether they are well-known brand-name jeans or brands sold just by retail chains stores.


Brief History 

Markets began to change into stores in the late 19th century as a result of urbanization; hence, industrialization had already laid the groundwork for the direction the fashion industry would follow as spinning gave way to factory-made clothing. Increasing wealth, pleasures, and goods from colonies were herded into Britain as part of 20th-century imperialism's effort to boost the success of high-street stores. The development of several well-known fashion labels, including H&M and River Island, that were all centered on the accessibility of fashionable, reasonably priced apparel, coincided with an increase in mass production at the end of World War II. In the early 1990s, Zara opens its first location in New York, and the New York Times publishes an article in which the term "fast fashion" is first used to describe the company's incredibly quick 2-week process of design, manufacture, delivery, and sale. Other companies soon followed, eager to capitalize on the heightened interest in fashion by imitating the pricey upper-class look with less expensive materials.


Facts about Fashion Industry 

  • The fashion sector consumes the second-largest amount of water in the world, contributes 10% of all human carbon emissions, and pollutes the oceans with microplastics.

  • The carbon emissions from the fashion business exceed those from all international travel and maritime shipping put together.

  • A pair of jeans requires around 2,000 gallons of water to manufacture. Eight cups a day for ten years is more than enough for one individual to consume.

  • Since the water left over from the dying process is frequently discharged into ditches, streams, or rivers, textile dyeing ranks as the second-largest source of industrial water pollution in the world.

  • 10.5 million tonnes of clothing are disposed of each year, or 25% of all products introduced onto the market. These products may wind up in landfills. The local textile and tailoring industries in Africa and Central America are negatively impacted by clothing that is donated to thrift stores or charity shops in these regions.

Harsh Reality of the FASHION INDUSTRY 

We adore fashion. Fashion is a creative outlet, fun, and art that I am passionate about. Fashion is a precious method for certain people to express themselves and make a message without actually saying anything. It is a way of life, an art form, and an identity. For many, it serves as a simple form of protection and a basic need in the shape of a piece of fabric worn across their backs. It has provided possibilities, a means of subsistence, and a living for people, but it has also contributed to the destruction of the planet in which we live, having long-lasting, detrimental effects on both ethics and the environment. This has made many people in the fashion business and others who are impacted by it wonder about the negative effects of globalization and overconsumption, therefore it's critical for consumers to understand our part in this.


Pushti Muses


1) Numerous things to learn VS no true education

It's a common misconception that all students in fashion design colleges do is sew various types of clothing, and that there is nothing to learn in these institutions. Truthfully, though, there is much more than first appears. Fashion education is just as useful as any other subject in terms of understanding design from a commercial viewpoint, comprehending the patterns, and calculating the practical aspects of designs.


2) High-paying jobs VS low-paying jobs

One of the most overused and frequently used phrases that designers are definitely tired of hearing is, "You'll not be able to manage your livelihood if you do this." Contrary to popular assumption, graduates of fashion schools receive competitive salaries that are on par with or more than those of several other well-established professions.


3) College boredom VS lack of downtime

There is no doubt that it is a grave error to believe that fashion school students have a lot of free time. Students are occupied for almost the whole day with back-to-back classes, homework, and practical lessons. It's really unusual to get one hour off in a single day.


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Body Wellness: Mind, Body and Soul   

                 

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